Nisha Vasudevan

is a director and creative director

SPOTLIGHT

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SPOTLIGHT 〰️

NISHA WHO?

A woman with purple-tinted hair sitting at a cluttered desk, holding a stylus and using a tablet. There are books, yarn, and a printer on the desk, and a colorful Peanuts comic strip poster on the wall behind her.
A woman with purple-tinted hair sitting at a cluttered desk, holding a stylus and using a tablet. There are books, yarn, and a printer on the desk, and a colorful Peanuts comic strip poster on the wall behind her.

Nisha Vasudevan is a director and creative director working at the intersection of film, animation and mixed-media storytelling. With over a decade of experience, she has delivered work across campaigns, music videos, branded content and narrative projects for companies including Netflix, Spotify, Crocs, Meta, Red Bull, Coca-Cola, AirBnB and many more.

In 2025 she directed Crocs’ viral K-Drama campaign, and in 2026 creative directed Meta AI’s #GoingToTheGym trend. Her work has been recognised by Rolling Stone India (Top 3 Music Videos, 2022), shortlisted for Cannes Lions’ See It Be It (2020), and she has served on juries for the Kyoorius Creative Awards (2022) and Toto Funds the Arts (Digital Art, 2026).

Currently, Nisha is in development on a documentary, a children’s book and experimental creator projects engineered for Instagram’s algorithm (called Algorithm Bait). She consults across campaigns on creative strategy, visual language and narrative development - bridging campaign thinking and narrative filmmaking.